Living social is the second largest group buying website in the United States and the strong enemy of Groupon, the largest group buying website in the United States. It was founded by Tim o'shaughnes in 2007 and headquartered in Washington. In addition to the traditional group buying website model, living social also has strong flexibility. For example, it does not set the minimum number of group buying, so that users do not have to worry about losing discounts due to the insufficient number of group buying. At the same time, living social also launched a new "promotion for free" model to encourage users to participate in group buying.
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